Meet the Team
Sally Lawson
Sally has been a letting agency owner since 1990 with her original business being launched when she was just 18 years old, and she still owns that business today, from 1997-2002 Sally helped landlords purchase over 450 investment properties and handled over 250 property refurbishments too through her buy to let agency.
Since launching AR in 2017, Sally has helped over 600 agents build revenue and profit with some as much as trebling their turnover and beyond. In total, the reported revenue growth of AR members has now reached £62,000,000 in additional revenue, from adopting the AR strategies that Sally teaches.
As a marketing obsessive, in 2018, Sally Launched digital marketing funnels into the industry and has now helped agents generate up to 500 leads per month into their businesses, every month consistently, for as little as £3.50 per lead.
Leads include Landlord leads, investor leads, and vendor leads, but the best bit is, whatever leads you want, you can choose, and however many you need, you decide. “it’s like turning on a tap on or off” you decide says Sally.
Sally also founded the Agent Rainmaker LIVE conference in 2018, and this has now run for 5 years, getting bigger each year, designed to be a fun event, with a 100% focus on growth and success, this event is a mecca for letting agents wanting to experience positive motivation, growth strategies and real high-value networking.
Sally is a renowned speaker and has spoken on many industry stages, across the Property industry and marketing space including the ARLA conference, the property super conference, the Guild conference, the ARLA conference, National Trust, the EMC marketing conference, 2 Comma Club coaching and Ad Con too.
Gemma Warne
Gemma Warne is the dynamic Co-Founder and Director of Agent Marketer, an industry-leading organisation that has successfully generated in excess of 100,000 leads for estate and letting agents in the past year alone. With a deep expertise in paid advertising, Gemma has built a reputation for driving significant results, delivering hundreds of leads monthly to her clients through strategically executed campaigns across Facebook, Instagram, Google, and YouTube.
Gemma's approach to digital marketing is deeply data-driven and client-focused, with a track record of achieving impressive returns on ad spend, often speaking of clients seeing 3x, 10x, and even 27x their investment. Her commitment to delivering exceptional value has made her a trusted partner for agents looking to scale their businesses through effective online marketing.
In addition to her work at Agent Marketer, Gemma is continuously sharing her expertise at live events and workshops. These sessions are highly sought after, as she offers invaluable insights into lead generation strategies and the nuances of creating powerful ad campaigns. Her passion for empowering others in the industry shines through in every presentation, making her a respected thought leader in the field of real estate marketing.
Steve Warne
Steve and Sally have been working together for nearly 4 years generating leads and sales for letting and estate agents, developing funnels and ads that get the right type of leads onto agents databases.
Steve has spent years developing ad campaigns and strategies that work to get the highest quality lead at the lowest cost, meaning the best return for his clients.
When not on the golf course, or head in ads, Steve leads sessions teaching agents how they can run their own ads and use marketing strategies to grow their businesses.
Sally Lawson
Sally has been a letting agency owner since 1990 with her original business being launched when she was just 18 years old, and she still owns that business today, from 1997-2002 Sally helped landlords purchase over 450 investment properties and handled over 250 property refurbishments too through her buy to let agency.
Since launching AR in 2017, Sally has helped over 600 agents build revenue and profit with some as much as trebling their turnover and beyond. In total, the reported revenue growth of AR members has now reached £62,000,000 in additional revenue, from adopting the AR strategies that Sally teaches.
As a marketing obsessive, in 2018, Sally Launched digital marketing funnels into the industry and has now helped agents generate up to 500 leads per month into their businesses, every month consistently, for as little as £3.50 per lead.
Leads include Landlord leads, investor leads, and vendor leads, but the best bit is, whatever leads you want, you can choose, and however many you need, you decide. “it’s like turning on a tap on or off” you decide says Sally.
Sally also founded the Agent Rainmaker LIVE conference in 2018, and this has now run for 5 years, getting bigger each year, designed to be a fun event, with a 100% focus on growth and success, this event is a mecca for letting agents wanting to experience positive motivation, growth strategies and real high-value networking.
Sally is a renowned speaker and has spoken on many industry stages, across the Property industry and marketing space including the ARLA conference, the property super conference, the Guild conference, the ARLA conference, National Trust, the EMC marketing conference, 2 Comma Club coaching and Ad Con too.
Gemma Warne
Gemma Warne is the dynamic Co-Founder and Director of Agent Marketer, an industry-leading organisation that has successfully generated in excess of 100,000 leads for estate and letting agents in the past year alone. With a deep expertise in paid advertising, Gemma has built a reputation for driving significant results, delivering hundreds of leads monthly to her clients through strategically executed campaigns across Facebook, Instagram, Google, and YouTube.
Gemma's approach to digital marketing is deeply data-driven and client-focused, with a track record of achieving impressive returns on ad spend, often speaking of clients seeing 3x, 10x, and even 27x their investment. Her commitment to delivering exceptional value has made her a trusted partner for agents looking to scale their businesses through effective online marketing.
In addition to her work at Agent Marketer, Gemma is continuously sharing her expertise at live events and workshops. These sessions are highly sought after, as she offers invaluable insights into lead generation strategies and the nuances of creating powerful ad campaigns. Her passion for empowering others in the industry shines through in every presentation, making her a respected thought leader in the field of real estate marketing.
Stephen Warne
Steve and Sally have been working together for nearly 4 years generating leads and sales for letting and estate agents, developing funnels and ads that get the right type of leads onto agents databases.
Steve has spent years developing ad campaigns and strategies that work to get the highest quality lead at the lowest cost, meaning the best return for his clients.
When not on the golf course, or head in ads, Steve leads sessions teaching agents how they can run their own ads and use marketing strategies to grow their businesses.
Steve and Sally have been working together for nearly 4 years generating leads and sales for letting and estate agents.
Steve and Sally have been working together for nearly 4 years generating leads and sales for letting and estate agents.
Account Management
Luc Smith
Luc is our Senior Account Manager here at Agent Marketer, and is responsible for the day-to-day communication and management of our client accounts.
With a varied background in both hospitality and finance management, Luc has spent several years building productive relationships both online and in person, understanding the importance of maintaining a strong brand image, no matter the circumstances.
Luc has also built a strong knowledge of the property space, able to support clients with personalised resolutions, offering ongoing support and building everlasting relationships.
Fun Facts!
Outside of working hours, Luc can be found alongside his pet tomato plants in his ever-expanding greenhouse or sat by the fire in a cosy country pub after a long dog walk in the countryside. Luc may also be found travelling back to the beautiful Scottish mountains where he spent his youth for a top up of haggis and bagpipes.
Marketing
Paige Rayson
Paige is the Social Media Manager here at Agent Marketer. She has an extremely good eye for what your businesses are missing and how to build your social media presence.
With a background in the creative space, Paige is no stranger to content creation and how best to present yourself and advertise your business for the best results. Always keen to get the best results for clients, she is well-accustomed to bending over backwards to find solutions and the best angles.
Paige is looking forward to diving deeper into your socials, finding the missing pieces for you, and supporting you in filling those gaps with tailored plans.
Fun Facts!
After becoming a World Champion in Hip Hop Dance and competing for Team England, Paige is now looking for her next challenge, training in CrossFit, and hopes to compete in the near future. She can also be found reading thrillers with candles lit after a long walk or hike, hoping to hit her target of reading 52 books this year.
Jiv Bains
Jiv is the Digital Solutions & Product Developer here at Agent Marketer. Having worked across the group of companies for over 11 years, he’s had his hands in just about every area of the business. If there’s a challenge to solve or a process to improve, chances are he’s already tackled something similar.
Now, Jiv is focused on helping estate agents embrace AI and automation to maximise the ROI of every lead. From building digital solutions and streamlining workflows to developing innovative products, his goal is to help agents save time, work smarter, and grow their businesses through technology.
Fun Facts!
If it has an engine, Jiv is interested. When he’s not renovating something around the house, you’ll probably find him working on his car or motorbike. He also has a passion for automotive photography and is often behind the camera at car shows, capturing everything from classic Volkswagens to modern supercars.
Address : Agent Marketer, Unit 7 Pendeford Business Park, Wolverhampton WV9 5HB
VAT Number: 426437787
